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New Statesman digital subscriptions have grown by 75 per cent in a single year The The New Statesman grew its paid-for digital subscriptions by 75 per cent in 2020, part of a longer-term increase in the brand’s readership that has led to 77 per cent revenue growth from subscriptions over three years. Print subscriptions also rose by 12 per cent last year, but the coronavirus pandemic adversely affected news-stand sales. In a survey conducted for the Reuters Institute’s Digital News Report 2020, 64 per cent of readers in the UK cited “distinctive journalism” as their primary reason for subscribing to any publication, and 35 per cent of those readers said that they subscribe for particular writers they like. This agrees with what our readers tell us about why they subscribe: for Stephen Bush, Anoosh Chakelian, Jeremy Cliffe, Emily Tamkin, Sarah Manavis and Ailbhe Rea, among many others.   

United kingdomRobert jayAnoosh chakelianRachel cunliffeChris deerinStephen bushEmily tamkinPhilip collinsJohn grayLouise perrySarah manavisJason cowleyDns groupReuters institute digital newsStatesman media groupNew statesman