Nestle tempts health conscious foodies with new, plant-based Vegan KitKat
1 month 3 weeks 4 days ago
Wednesday, February 17 2021
Feb 17, 2021
February 17, 2021 8:18 AM
February 17, 2021
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Source: WBRZ
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As plant-based food options continue to expand for the millions of Americans who consider themselves vegan, one of the world s most famous candy companies is falling in line with the healthy eating trend.
Nestlé is launching a plant-based version of the popular KitKat bar. The new, non-dairy snack is called KitKat V.
The Swiss company describes the new candy bar as, the perfect balance between crispy wafer and smooth chocolate that people know and love.
Kit Kat is only the second major chocolate brand to go vegan, following Mars.
Mars sells vegan versions of its Galaxy, Bounty, and Topic brands.
The Bounty and Topic vegan chocolates were launched in January this year, while a trio of plant-based Galaxy chocolate bars were first available in 2019.
The Kit Kat is made from cocoa and a rice syrup (Image: Instagram/@kitkat)
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Nestlé wanted to launch another vegan product after it saw “an incredible response” to its Fruit Pastilles in January.
The company s Head of Confectionery, Alexander von Maillot, said: One of the most common requests we see on social media is for a vegan Kit Kat, so we re delighted to be able to make that wish come true.
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