On Brief: This Mum Runs × Eilidh Reid
Our On Brief project pairs creative talent with startups and non-profits to create visuals for Facebook and Instagram. Here, we look at Eilidh Reid’s collaboration with This Mum Runs
This Mum Runs empowers a global network of over 100,000 women to be happier and healthier. As the world’s largest community of its kind, it shows how running can be a catalyst for mums to reclaim valuable headspace, connect with other women, and develop a more positive attitude towards exercise.
By putting all the focus on how running makes you feel, rather than tracking pace or distance travelled in a competitive way, This Mum Runs is proudly accessible and inclusive to all.