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Scholarship players sign Warrington Wolves Academy contracts
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Realscreen » Archive » Extra: Fremantle inks distribution deal; HGTV Canada orders Corus Studios series
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Atresmedia, TV2 Norway build Lego Masters
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Mon 10 May 2021 01.00 EDT
The return of must-watch TV such as footballâs pandemic-delayed European Championship and guilty pleasure Love Island is set to fuel a £1bn advertising bonanza this summer as spending bounces back to pre-coronavirus levels.
Streaming services such as Netflix and Disney+ have enjoyed record-setting subscriber growth during the coronavirus pandemic, with the public stuck at home. But for broadcasters with advertising-dependent models, such as ITV, Channel 4 and Channel 5, the closure of businesses and leisure activities resulted in unprecedented cuts to marketing budgets.
In the second quarter of 2020, spending on TV advertising plunged by more than 40% to £600m, while ITV, a bellwether for the health of the industry, accounting for almost half of all TV ad budgets, experienced the steepest decline in its 66-year history.
TVFORMATS
LEGO Masters & the Power of a Global Brand
A competition format with a beloved brand at its center,
LEGO Masters sees eight pairs of amateurs battle against each other in the building of unique and daring LEGO block creations. Judged on design, originality and construction skills, they vie to be named the most talented amateur LEGO builders by the LEGO Group’s VP of design, expert judges and celebrity AFOLs (Adult Fans of LEGO). Each episode sees the top-rated teams move on to the next round until the finale, where one pair earns the title of LEGO Masters.
Banijay acquired the distribution rights to