Intimo undertakes 12 month project to enhance size inclusivity
By Imogen Bailey | 25 May 2021
Brand manager Kirby Hughes told
Ragtrader that the business is working on enhancing its sizing over the next year. We are working on some exciting developments to our virtual fitting service, involving new technology to better equip our fit specialists as well as some exciting new functionality built into our website. Part of this project includes size range extensions on our key bra fits so we can offer customised solutions to even more women. Every advancement we make in the next 12 months will be to ensure we offer the most inclusive size range across all of the lingerie pieces women need in their wardrobe, coupled with an industry-leading service that makes the entire process of shopping for bras easy and efficient, she said.