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Facebook ads skewed by gender could be illegal, according to new study

Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications. Men were more likely to see Domino’s pizza delivery driver job ads on Facebook, while women were more likely to see Instacart shopper ads. The trend also held in higher-paying engineering jobs at tech firms like Netflix and chipmaker Nvidia. A higher fraction of women saw the Netflix ads than the Nvidia ads, which parallels the gender breakdown in each company’s workforce.

Facebook is skewing jobs information by gender, study finds

by Associated Press April 12, 2021 . Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications. Men were more likely to see Domino’s pizza delivery driver job ads on Facebook, while women were more likely to see Instacart shopper ads. The trend also held in higher-paying engineering jobs at tech firms like Netflix and chipmaker Nvidia. A higher fraction of women saw the Netflix ads than the Nvidia ads, which parallels the gender breakdown in each company’s workforce.

Study: Facebook delivers biased job ads, skewed by gender | iNFOnews | Thompson-Okanagan s News Source

Matt O Brien And Barbara Ortutay FILE - This July 30, 2019 photo shows an update information of Facebook application on a mobile phone displayed at a store in Chicago. Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications. Image Credit: (AP Photo/Amr Alfiky, File) April 10, 2021 - 5:30 AM Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study.

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