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With less border restrictions, more tourists are arriving and booking campgrounds

With less border restrictions, more tourists are arriving and booking campgrounds
atlantic.ctvnews.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from atlantic.ctvnews.ca Daily Mail and Mail on Sunday newspapers.

United statesCape bretonNova scotiaDarrell bernardLee fraserTerry smithNova scotia department of landsKluskap ridge campgroundNew brunswickLive lifeDestination capeஒன்றுபட்டது மாநிலங்களில்கேப் பிரெட்டன்நோவா ஸ்கோடியாடாரெல் பெர்னார்ட்லீ ஃப்ரேசர்

Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs

Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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The biggest mistake marketers can make is approaching this like any other vaccine campaign

As governments, institutions and pharmaceutical brands put their weight behind persuading the public to get on board with the coronavirus vaccine, Dr Lee Fraser, chief medical officer at Digitas Health, discusses how marketers should alter their approach to vaccine confidence programs.

United statesWhite houseDistrict of columbiaLee fraserKaiser family foundationDigitas healthBlack americansCovid 19ஒன்றுபட்டது மாநிலங்களில்வெள்ளை வீடுமாவட்டம் ஆஃப் கொலம்பியாலீ ஃப்ரேசர்கைசர் குடும்பம் அடித்தளம்கருப்பு அமெரிக்கர்கள்

How big a role do marketers have to play in vaccinating the world?

How big a role do marketers have to play in vaccinating the world? Healthcare agencies are gearing up to battle misinformation and human nature in aid of a vast vaccination programme. WPP Health Practice, FCB Health Europe and Digitas Health share how they‘re aiming to harness social networks, influencers and traditional advertising tactics to get the job done. Vaccines are only effective as remedies if enough people take them – and persuading them to do just so poses a huge marketing challenge to pharmaceutical firms, medical providers and the healthcare agencies working with them. A recent study published in The Lancet found that declining confidence in vaccines has stymied inoculation efforts, and in some cases led to “surges“ in cases of vaccine-preventable diseases such as measles. Last year, the World Health Organisation (WHO) even named vaccine hesitancy as one of the top 10 threats to global health.

United kingdomCity ofDigitas fraserHeidi larsonLady gagaLee fraserGlen halliwellLinda cowieMarcus rashfordIpsos moriHilary jonesUgur sahinClaire gillisDrug administrationHealth londonWorld health organisation