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February 2, 2021
In a sign of the times, “Instagram editor” is now an official title at The Washington Post and a key cog in the newspaper publisher’s subscription business.
The Washington Post promoted Travis Lyles to the new role to oversee its main Instagram account full-time as of Feb. 1. He will build out a team to ramp up vertical, visual storytelling on the platform and expand the Post’s identity beyond its publication. And ultimately convert some of its Instagram followers into paying subscribers.
“The biggest end game is to grow our subscribers,” said Mark Smith, director of social and operations at The Washington Post. Instagram “is where we can introduce The Washington Post to people that will be a big asset going forward.”
Lona and Steve Thompson are in the middle of the queue Saturday, out in the nose-numbing cold for 15 minutes, not quite close enough to read the âPeople Hate Us On YELPâ sign on the front door of this small cafe strung with paper lanterns, hung with eclectic art, adorned with Mr. Potato Heads and plastic dinosaurs, and filled with the smells of simmering soups.
How are they?
âFreezing,â says Lona. âWeâve been here since 11:15, and we havenât moved.â
Thatâs because most of the line for what Grateful Bread is serving â soup and cinnamon rolls and scones and plate-sized cookies and hearty mac and cheese and vegan pizza â is snaking around the tables