The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: How to sell on social, BBC Three back on TV, beer for data?
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John McCarthy here (Twitter, Linkedin, email). This week, I studied (in too much depth) how social commerce works across most major western social apps, Shawn Lim reported on the OTT boom in APAC, BBC Three made a surprise return to TV, and Kenneth Hein outlined how one brand is offering beer in exchange for data consent (yes, you read that correctly).
Wicked Local
DANVERS For the last 20 years, students at Essex Tech have passed the torch onward for a research project studying the salt marsh on Eastern Point in Gloucester.
The project is part of an ongoing, collaborative study with Mass Audubon. Through the study, a generation of Essex Tech students over the past two decades have collected data monitoring the composition of the salt marsh vegetation as well as the fish and crustacean population there. Students additionally continue to study the ground water salinity at the marsh. While the study initially set out to analyze the impact of the invasive Phragmites australis (the common reed) and the restoration of the marsh, data being collected today also provides insight into climate change and sea level rise.
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