The COVID-19 crisis will have a lasting impact on colour trends to come, with newfound appreciation for colours that reassure, balance and give consumers hope [Getty Images] The post-COVID new normal taking shape before our eyes is drastically altering consumer sentiment and behaviour in enigmatic ways, but the primal need for healing and renewal will drive cosmetic beauty colour selection in the approaching years, according to a new report from WGSN.
With some experts predicting COVID-19’s consumer behaviour influence to extend for
, come Spring/Summer of 2023, WGSN said a renewed sense of healing and hope felt by emotionally complex, lockdown-afflicted consumers seeking security would drive interest in ‘saturated tones’, ‘organic colour sources’ and ‘metallic shades’.
From clean hair care to inclusive makeup shades, these Black-owned beauty brands are pushing the industry forward
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The Importance of Diverse Foundation Shade Ranges
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It s no secret that the beauty industry at large has a lot of work to do when it comes to diversity and inclusion. All too commonly, people of color go to beauty counters and find themselves not represented, either in a brand’s ad campaigns or in the lines shade ranges. Eventually, Black people started exercising their options, with many creating their own beauty companies or products to complement their skin tones and hair types.