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FILE - In this Nov. 17, 2019, file photo, Kanye West appears on stage during a service at Lakewood Church in Houston. West is scheduled to unveil his 10th studio album, “Donda,” named after his late mother, at a listening party Thursday, July 22, 2021, at Mercedes Benz Stadium in Atlanta. (AP Photo/Michael Wyke, File) Photo: Associated Press
By JONATHAN LANDRUM Jr. AP Entertainment Writer
LOS ANGELES (AP) Kanye West knows how to make a splash even with a listening event.
West is expected to unveil his 10th studio album, “Donda” during a listening event Thursday night at the Mercedes Benz Stadium in Atlanta. His album was named after his mother, Donda West, who died at the age of 58 following plastic surgery complications in 2007.
Unlike West’s typical high-energy concerts, he appeared more mellow than usual. He let his music do the talking while most attendees listened to each song in silence and applauded at the end of each track of his album that features gospel themes, hip-hop vibes, his Auto-Tune vocals and recorded speeches made by his mother.
While sporting an all-red outfit with orange shoes, West sometimes walked, fell to his knees, and pranced around on a white flooring about the size of the football field, where the city’s professional football and soccer teams play home games.
The 22-time Grammy winner revealed in a commercial, featuring U.S. track star Sha’Carri Richardson, during the NBA Finals on Tuesday that his highly-anticipated album will be released Friday. The commercial, scored and directed by West, featured “No Child Left Behind,” a song from the album.
Kanye West unveils new album, Jay-Z track at listening event
JONATHAN LANDRUM Jr., AP Entertainment Writer
July 23, 2021
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1of3FILE - In this Feb. 8, 2006, file photo, Kanye West and his mother, Donda, hold his three awards backstage at the 48th Annual Grammy Awards in Los Angeles. West won for best rap album, solo and song. Kanye West unveiled his 10th studio album, “Donda,” in front of a packed crowd in Atlanta. His album was named after his mother, who died at the age of 58 following plastic surgery complications in 2007.REED SAXON/APShow MoreShow Less
2of3FILE - In this Nov. 17, 2019, file photo, Kanye West appears on stage during a service at Lakewood Church in Houston. West is scheduled to unveil his 10th studio album, “Donda,” named after his late mother, at a listening party Thursday, July 22, 2021, at Mercedes Benz Stadium in Atlanta.Michael Wyke/APShow MoreShow Less
Unlike West’s typical high-energy concerts, he appeared more mellow than usual. He let his music do the talking while most attendees listened to each song in silence and applauded at the end of each track of his album that features gospel themes, hip-hop vibes, his Auto-Tune vocals and recorded speeches made by his mother.
While sporting an all-red outfit with orange shoes, West sometimes walked, fell to his knees, and pranced around on a white flooring about the size of the football field, where the city’s professional football and soccer teams play home games.
The 22-time Grammy winner revealed in a commercial, featuring U.S. track star Sha’Carri Richardson, during the NBA Finals on Tuesday that his highly-anticipated album will be released Friday. The commercial, scored and directed by West, featured “No Child Left Behind,” a song from the album.