Financial wellness takes a creative turn in Philadelphia
Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
April 1, 2021 by Marc Rapport, CreditUnions.com
The financial educators at Philadelphia Federal Credit Union ($1.5B, Philadelphia, PA) didn’t let the pandemic stop the cooperative’s efforts to encourage financial wellness in the City of Brotherly Love. Instead, it added a creative spin.
In 2018, PFCU launched its #StopMoneyShaming campaign to show college students how important it is to talk about finances. The campaign encouraged people to use the hashtag #StopMoneyShaming to share a money confession and help ease the stigma around talking about financial problems.