Packaging Contents: Cookware
Printing Process: Litho Printing The challenge The messages around eco or green products are confusing and it’s difficult to tell which companies are just jumping on the band wagon or greenwashing. Earth Pan by Prestige is a genuinely innovative product that benefits both customers and the wider world. The customer Wants to feel that they are making a difference. They’re conscious of the impact their choices have on the planet, but don’t want to compromise on quality. This range has to fit in with their busy everyday lives and offer solutions that make being eco easy.
Printing Process: Offset, embossing, high build, spot gloss and matt varnishes Label & Litho Printing in New Zealand were after a clever label concept to showcase their new repositionable label technology, along with a Season’s Greetings message to send to clients. After a terrible year due to the global Covid pandemic, we wanted to create something lighthearted that lifted spirits a little and, given the fact the labels could be easily removed and replaced on the bottle, something interactive. We found a simple link with noughts and crosses also being hugs and kisses.