What is Pilates?
Pilates has a rep for being kind of intimidating but it’s actually a low-impact way to build strength in your core muscles. Developed by Joseph Pilates in the 1920s, it’s an energetic and mindful total-body exercise method that emphasizes strength, muscle control, and stability. The exercises are either done on the floor with a mat, or on special equipment, including a machine called a Reformer.
What is yoga?
It’s estimated that yoga has been around for thousands of years. The practice consists of a series of physical postures, and also focuses on breathing as well as inward attention and awareness. According to the Yoga Alliance, the largest non-profit group supporting the practice, yoga is a “comprehensive system for wellbeing on all levels: physical, mental, emotional, and spiritual…[it’s] a system not of beliefs, but of techniques and guidance for enriched living.” Hatha yoga, a system of postures and breathing techniques, is probably the most w
Thinkbox TV Planning Awards shortlist revealed campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
MediaCom leads the pack in Thinkbox TV Planning Awards shortlist
Judges include marketers from NHS England, TUI and Lloyds Banking Group.
by Suzanne Bidlake
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| 02 May 2021
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released the first of three topical updates of its Global TV Deck planned for 2021.
The compendium gathers research summaries from various countries and covers critical studies as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), and “Profitability: The Business Case for Advertising” (Thinkbox/Ebiquity/Gain Theory).
Findings show that within the first fortnight of a campaign, TV delivers on average 23% of media-driven sales, while campaigns with a 70% to 90% coverage deliver the best possible impact in terms of contribution to sales and penetration.
The Symptoms of a Gel Nail Polish Allergy allure.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from allure.com Daily Mail and Mail on Sunday newspapers.