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ColoradoBiz Magazine Diversity in the workplace: committed to inclusivity July 5, 2021 Dax Craig had heard the stats before the “business case for diversity, equity and inclusion” that shows companies that are racially and ethnically diverse are more likely to outperform their competitors, make decisions faster, collaborate better and be more innovative. Then came 2020, and the deaths of George Floyd, Ahmaud Arbery and Breonna Taylor and others and the nationwide protests that followed. Suddenly everything Craig president and co-founder of Denver-based Pie Insurance had learned about racial inequities came into sharp focus. “All the events of the past year the George Floyd murder, the Black Lives Matter protests made me realize, ‘Oh my god, this is real. I need to pay attention to this.’” Craig says. “In the past, it didn’t affect me. It wasn’t part of my worldview. Sadly, those events really opened my eyes to the issue and I started looking into it, diving int

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