Cincinnati Magazine
Illustration by Lars Leetaru
Self-care always seemed self-evident to me. Take care of yourself, eat right, sleep enough, and stay active in some way. Then came a wave of âas seen on TVâ products offering self-care in a bottle, a shoe, or a scent, followed by experiences like beach vacations and spa treatments branded as self-care.
Just another attempt to take advantage of human insecurities to sell us stuff we donât need, right? Weâve seen it before with businesses promising solutions for our beauty, weight, and sex issues; now theyâve rolled up every potential personal shortcoming under the all-encompassing umbrella of self-care.