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UConn Researcher Investigating Barriers to Healthcare Access Among Underserved US Populations

UConn Researcher Investigating Barriers to Healthcare Access Among Underserved US Populations
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Connecticut has spent $10M on COVID vaccine messaging Is it working?

Living brands: How can industry insiders stop people playing into the hands of biased media outlets?

by Guest Writer Professionals in marketing and media have the responsibility of helping create an unbiased landscape in the public realm, to stop narratives having a lasting and serious impact on those in the public eye, says Lisa Eaton, MD of Unwritten Group.   With the rise of celebrity culture and increased visibility of personalities, there’s a growing obsession with people as living brands. It’s become standard practice for much of the media to use its influence to dehumanise for profit. This exposes people in the public sphere to endless discussion and abuse. We make assumptions and project our judgements onto them in online spaces where comments can be seen by the individuals and the wider public.

UConn Researchers Study Anti-Vax Facebook Groups in Early Days of COVID-19 Pandemic

UConn Researchers Study Anti-Vax Facebook Groups in Early Days of COVID-19 Pandemic UConn researchers work studying the activity of anti-vaccine groups on Facebook in the early days of the COVID-19 pandemic holds important lessons for public health officials. (Sean Flynn/UConn Photo) Copy Link Social media has become a powerful force for spreading information, and unfortunately, misinformation. Anti-vaccine groups have established a strong presence on social media sites like Facebook. A pair of UConn researchers recently found these groups quickly seized on the COVID-19 pandemic as their next avenue of mongering fears over a vaccine before it even existed. UConn researchers Seth Kalichman, professor of psychology, and Lisa Eaton, professor of human development and family sciences, recently published their findings of a study of anti-vaccine Facebook groups’ communications during the early days of the COVID-19 pandemic in the Journal of Public Health.

Researchers Study Anti-Vax Facebook Groups in Early Days of COVID-19 Pandemic

Date Time Researchers Study Anti-Vax Facebook Groups in Early Days of COVID-19 Pandemic UConn researchers’ work studying the activity of anti-vaccine groups on Facebook in the early days of the COVID-19 pandemic holds important lessons for public health officials. Students receiving the COVID 19 vaccine at Hawley Armory on April 8, 2021. (Sean Flynn/UConn Photo) Social media has become a powerful force for spreading information, and unfortunately, misinformation. Anti-vaccine groups have established a strong presence on social media sites like Facebook. A pair of UConn researchers recently found these groups quickly seized on the COVID-19 pandemic as their next avenue of mongering fears over a vaccine before it even existed.

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