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CPG India Performance Report: Categories defy expectations in road to recovery

CPG India Performance Report: Categories defy expectations in road to recovery ANI | Updated: Dec 23, 2020 13:48 IST Bangalore (Karnataka) [India], December 23 (ANI/NewsVoir): Q3 2020 has brought more relief for brands and retailers, as per the latest COVID-19 Impact report developed by Bizom, a leading retail intelligence platform. The report analyses data from approximately 30 per cent of the retail universe across 400 districts or 2000 towns and cities of India. According to the report, after almost 10 months of disruptions caused by the Coronavirus, India s CPG market is almost back to normal with the recovery of demand well underway. However, on digging deeper, it found variances in performance across categories and regions.

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