Shin-Etsu’s Natural Diluent System Balances Natural Origin and Performance
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Larissa Jensen, executive director and beauty industry analyst, The NPD Group, was quoted saying, “Consumers are using their spending power to ensure their voice is heard and supporting brands that commit to natural ingredients and transparency.
In response, beauty brands are increasingly marketing products with claims such as “Clean Beauty” or “All Natural” with Natural Origin Index (NOI) labels based on ISO 16128. Shin-Etsu has introduced a series of silicone products in natural diluents that allow cosmetic formulators to capitalize on the outstanding performance advantages of silicone products while maximizing the Natural content of their products.
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Videoconference calls are leading men to the makeup counter By Megan Cerullo Working at home without losing your mind
Videoconferencing software Zoom s touch up my appearance filter, which smooths the look of one s skin and hides imperfections, apparently isn t cutting it for guys who want to look their impeccable best during the endless work video calls that have come to define the era of COVID-19.
As a result, men across the U.S. are turning to skincare and makeup products such as moisturizer, concealer and beard fillers to fix perceived problems such as redness and wrinkles and up their on-screen looks.