Videoconference calls are leading men to the makeup counter By Megan Cerullo Working at home without losing your mind
Videoconferencing software Zoom s touch up my appearance filter, which smooths the look of one s skin and hides imperfections, apparently isn t cutting it for guys who want to look their impeccable best during the endless work video calls that have come to define the era of COVID-19.
As a result, men across the U.S. are turning to skincare and makeup products such as moisturizer, concealer and beard fillers to fix perceived problems such as redness and wrinkles and up their on-screen looks.