The retailer’s new ad was inspired by a viral TikTok post by Heather Chelan that celebrates colored hair as a form of self-expression and authenticity.
Vogue and
Harper’s Bazaar, social media “skinfluencers”, or your favourite skin-care brands, you may have read that exfoliating – the process of detaching dead skin cells – is a vital step in achieving healthy skin. According to these sources, exfoliation can amplify the results of topical products such as serums, masks and moisturisers, boosting the skin’s “glow” and “radiance,” as well as cutting down on acne and signs of sun damage.
But if you ask dermatologists, they’ll tell you that not only is exfoliation usually an unnecessary step, many people overdo it.
“Our skin cells naturally exfoliate on their own,” said Chicago-based dermatologist Caroline Robinson. The skin cells migrate from the deepest layers to most superficial layers, and slough off roughly every 28 days, she added, although the process can take longer as we get older. “Products and tools that help us exfoliate are designed to encourage a healthy behaviour our skin does naturally.”
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They became a small luxury during the pandemic, according to NPD Group s Larissa Jensen. If you think about what we all went through it could be . consumers wanting to escape, she said.
During hard times, economists have historically turned to something called the lipstick index. The thinking goes that even when times are tough, people will still carve out room for small luxuries like, say, a tube of lipstick.
In 2020, times were certainly tough, but buying a tube of lipstick was suddenly pointless given that masks obscured our noses and mouths. Lipstick sales, and makeup sales overall, plummeted throughout 2020, making the lipstick index essentially obsolete.
Sephora thinks the boundaries between retail and social media in the US are ready to come down, and shoppers will buy its cosmetics through Instagram and TikTok.
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