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One of the most pressing challenges in achieving a circular economy for packaging is to improve the sorting of post-consumer waste by accurately identifying recyclable packaging, resulting in more efficient and higher-quality recycling. ‘The current low EU recycling rates are mainly related to lack of infrastructure/collection schemes and consumer participation, next to inefficient sorting,’ says Gian De Belder, technical director of packaging sustainability at Procter & Gamble. ‘We want to bring the solution for the latter.’
‘Effective sorting of waste is a barrier to wider recycling of packaging materials in Europe,’ agrees Silviu Popovici, CEO of PepsiCo Europe. ‘This industry-wide challenge can only be resolved by working together for a system-wide solution.’
PACCOR And Digimarc Take Their Partnership To The Next Level
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DUSSELDORF, Germany, March 9, 2021 /PRNewswire/
PACCOR, the leading global player in the packaging industry, has been designated by Digimarc, the inventor of the Digimarc Platform for automatic identification (NASDAQ: DMRC), as a Platinum Pioneer Plastics Partner. This designation recognizes the substantial contributions to the joint projects to date. Together, both companies now take the next step to provide plastic packaging solutions with digital identities. The objectives of this partnership are to develop and commercialize a solution for high-speed sorting of plastic packaging items with Digimarc Barcode, for the purpose of increasing the recyclability and circularity of the plastic packaging products.