American cherry growers seek improved varieties
Cherry growers in the United States are searching for improved cherry varieties to extend the season and attract consumers.
“There have been some proprietary varieties hit the market in recent years,” said B.J. Thurlby, president of Northwest Cherry Growers, Yakima, Wash. “In talking with nursery groups, it sounds as if Coral Champagne, Skeena, and Rainier have been the most sought-after varieties to plant.”
“Much like other commodities, product differentiation both through packaging that stands out and also flavor and appearance differences give retailers something to upsell, and customers something new and exciting to try,” stated George Harter, vice president of marketing for CMI Orchards, Wenatchee, Washington. “CMI is part of the Skylar Rae partnership with Stemilt, and also sells and markets Strawberry Cherries. These two varieties are very special, delicious, and fan-favorites with shoppers.”
Image Credit: GOOGLE STREET VIEW April 29, 2021 - 11:15 AM A positive COVID-19 test among employees at Penticton’s Growers Supply has resulted in a temporary closure of the store at a critical time. B.C. Tree Fruits Cooperative media relations director Laurel Van Dam said in a media release the Penticton store will close “out of an abundance of caution” until Monday, May 10, after a store employee tested positive for COVID-19 earlier this week. “The unfortunate climb in COVID-19 cases throughout the valley and in all of British Columbia has everyone concerned. Though the strict safety protocols taken to protect our customers and staff within our locations have been successful overall, we have been notified of a COVID-19 positive test from one of our staff members in Penticton,” Van Dam said in the release.