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PROUD: The Tao Digital Marketing team A BOLTON digital marketing company is celebrating after securing the business of a Greater Manchester footwear firm which owns the Lelli Kelly Shop. Tao Digital Marketing will be working with Hirst Footwear, based in Oldham, to increase the online visibility of their website, as well as PR and paid social media ads to bring the brand to new audiences. Hirst Footwear is classed as a non-essential retail business and has faced months of closures, which has impacted turnover. Vicky Dean, managing director of Hirst Footwear and the Lelli Kelly Shop, on the Laurel Trading Estate in Royton, said: We quickly realised we needed to invest in our online presence, and not just on marketplace platforms.