Most of the time, the content is harmless. Food brands like Burger King, Wendy’s, McDonald’s, Oreo and others have become known for their often quippy, if not downright sassy or edgy, posts on Twitter, acting like they are any other user. Tactics like this have boosted their followings, amount of media coverage and subsequently their consumer base.
However there’s always the chance that a misfire could ruin a perfectly good campaign. Industry experts agree that a single social post has the power to make or break a concept, no matter how many hours or strategy went into the original idea. For brands fighting to get consumer attention on social media, that means the stakes have never been higher, which is why crisis experts say be prepared for any wayward posts.
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It s been one year since the World Health Organization declared COVID-19 a pandemic. Explore HuffPost s Bent Not Broken project to learn how the coronavirus has disrupted our mental health, and how to manage our well-being moving forward.
As life continues during the coronavirus pandemic, one thing is becoming clearer: There is so much we still do not know. When will the pandemic end? When will a vaccine become available? When can we resume daily life? Will things ever go back to normal? Will life be completely changed for good?
Scientists and health officials offer some predictions, but almost nothing about this pandemic is certain, except that it could go on for a long while. For many people, especially those who already struggle with anxiety, this uncertainty has been incredibly challenging especially since the unknowns are literally a matter of life and death.