However, the last-minute shopping rush looks quite a bit different this year.
The National Retail Federation said more than 150 million plan to shop on this Super Saturday, where the call to shop small remains.
As the Christmas lights glimmer along Chicago s Magnificent Mile, experts said the holiday retail trends are looking dim. There was a downturn in retail sales in December which has never happened before, said Mary Ann Mcgrath, a marketing professor at the Loyola Quinlan School of Business.
Mcgrath said the pandemic has pushed even more people to shop online.
She said this holiday, season shoppers are also spending less money on gifts.