Latinx audiences, key to the success of "Fast and Furious," are Hollywood's most dependable customers. Now they're helping movie theaters bounce back after COVID-19. Will they be rewarded?
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If movie theaters are to bounce back after the pandemic, Hollywood will have to rely on a loyal audience it has long neglected: Latinxs.
The COVID-19 shutdown was brutal for the film industry. According to a report by the Motion Picture Assn., box office sales in the United States and Canada dropped by 80% in 2020. Studios postponed movie premieres by more than a year or released them on streaming platforms.
But now there’s a vaccine, and with mass inoculation comes the hope that audiences will return to their local cineplexes. Luckily for the industry, Latinxs can save the day.
De Blasio takes a shot at embattled Cuomo: Mayor reveals up to 75% of COVID vaccines handed out at state-run centers in NYC are given to people who DON T live in the city and says the sites do not perform like we d like to see
Democrat confirmed 75% of the shots administered at the Aqueduct Race Track in Queens are given to non-New Yorkers; it s 42% at the Javits convention center
The mayor said Monday it had been hoped the large state run sites would improve equity in racial disparity seen in vaccination data across the city
De Blasio said: I want to be clear that in terms of NYC, these sites do not perform what we hope to see, which was more and more focus on equity