The British branding of the Londoner Macao casino resort (pictured), which has a first-phase opening today (Monday, February 8), will be easily and instantly understood by visitors from mainland China, says Glenn McCartney, the United Kingdom’s honorary consul in Macau, and associate professor of Integrated Resort and Tourism Management at the University of Macau.
“It’s absolutely important that the Chinese traveller understands” a resort brand or other tourism brand, the academic told GGRAsia. In that regard, the Londoner Macao is “very clear”, he stated.
“You can invent your own branding” for a tourism resort, but “that takes some time to ramp up,” he added.
The Londoner Macao – a revamped and rebranded Cotai casino property that had its first-phase launch on Monday, just ahead of Chinese New Year – is designed to bring new customers to the Macau gaming-resort market, rather than eat into the share of consumers that already come to the city, said Wilfred Wong Ying Wai (pictured), president of the venue’s promoter, Sands China Ltd.
A “soft opening” – over the Christmas and calendar-new-year period – of the Londoner Macao, a British-themed resort, indicated it appealed to tourists that might not otherwise visit Macau, Mr Wong told reporters on the sidelines of the launch.
February 5, 2021
In Macau and prominent casino junket operator Tak Chun Group has reportedly announced that it is to premiere its latest VIP gaming club inside The Londoner Macao from Monday afternoon.
According to a report from GGRAsia, the firm is already responsible for similar high-roller lounges within some of the former Portuguese enclave’s most prestigious properties including the Wynn Palace Cotai, The Plaza Macao and MGM Cotai and will be debuting its newest at the same time as the first stage of The Londoner Macao opens to the public from February 8. The source detailed that this coming venture, which is to be eponymously branded, is subsequently hoping to take advantage of interest surrounding the city’s upcoming Chinese New Year celebrations so as to get off to a good start.
Macau gambling junket investor Tak Chun Group is to launch what it says is a “brand new” VIP gaming club (pictured) at the Londoner Macao on Monday (February 8), with a facility that will be branded with the group’s name, a Tak Chun representative confirmed to GGRAsia on Friday.
Sands China Ltd’s Londoner Macao property on Cotai, is due to have its formal first-phase opening on Monday.
The Londoner Macao is a revamped and rebranded version of Sands Cotai Central. The upgraded venue has been given a British theme, including a façade replicating the Palace of Westminster, the home of the United Kingdom’s parliament.
The first tangible signs of Macau s recovery are in place with Londoner Macao opening.
For the iGaming world waiting for Macau to reopen, a major step towards recovery and resumption of full operations has taken place: re-opening of the massive Londoner Macao integrated resort.
The Opening
LVS subsidiary Sands China s $2 billion IR project has officially opened a portion of it s hotel rooms to guests as of last Friday on Macau’s Cotai Strip.
The advance opening previews the official phase-one launch in February as the new avatar of the re-branded Sands Cotai Central. More phases of opening are set throughout 2021.