Chipotle CMO Chris Brandt Chipotle These changes will likely outlast the pandemic, said Chipotle CMO Chris Brandt. The days of extravagant production shoots are numbered as the content being produced by smaller crews in an intimate setting is connecting as well or better with consumers today, said Brandt. I love the flexibility this provides and the opportunity to do more experimentation and be more real time.
Chipotle also built a new production studio at its headquarters in Newport Beach, Calif., for the same purpose, and used it for commercials like those touting new items like cauliflower rice. The cultivate studio has not only enabled us to continue production during the pandemic, but do it more economically than we could anywhere else, Brandt said.
This month, the multinational beauty maker’s venture capital fund announced a minority investment in Replika Software, a tool that lets brands create a ‘retail partnership’ with any individual active on social or streaming platforms.
Kareen Mallet and Corey Gottlieb launched Replika Software in 2017 as a sort of commission solution for retail salespeople, brand ambassadors, and influencers all people who are passionate about product and actively speaking with consumers online.
Remarking on this month’s minority investment deal with the BOLD fund (Business Opportunities for L’Oréal Development), Mallet says,
“As an industry, we’re just scratching the surface of how powerful social commerce can be when it’s combined with the massive scale offered by the global online community.”
As part of its acceleration strategy in e-commerce, LâOreal announced a minority investment in US-American social selling platform Replika Software, Inc., made through its corporate venture capital fund BOLD Business Opportunities for LâOreal Development.
As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing and tech entrepreneur, the company is based in New York and has offices in Paris.
At present, e-commerce already makes up 25 percent of L’Oréal’s revenues.
14 Dec, 2020 - 04:24 PM IST | By indiantelevision.com Team
NEW DELHI: As part of its acceleration strategy in e-commerce, L’Oréal has made a minority investment in US-based social selling platform Replika Software through its corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development).
As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing and tech entrepreneur, the company is based in New York and has offices in Paris.