As part of its acceleration strategy in e-commerce, LâOreal announced a minority investment in US-American social selling platform Replika Software, Inc., made through its corporate venture capital fund BOLD Business Opportunities for LâOreal Development.
As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing and tech entrepreneur, the company is based in New York and has offices in Paris.
L'Oreal SA said Thursday that it is investing in U.S. social-selling platform Replika Software Inc. as it aims to boost its e-commerce sales. The French.