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Bollywood Hungama
By Joginder Tuteja
, Mar 16, 2021 - 10:44 am IST
Roohi managed to stay decent on Monday as Rs. 1.35 crores came in. Though a number in excess of Rs. 1.50 crores would have been all the more exciting, the fact that it has managed to do this much as well in the times when no other Monday since last one year has come even close to this, it is some sort of relief at least.
Though this is a drop of a little over 50% when compared to the first day (Rs. 3.06 crores), one needs to factor the Mahashivratri partial holiday in Thursday. Compared to Friday, which stood at Rs. 2.25 crores, this is a 60% hold which is at par and gives an indication of steady weekdays ahead.
Bollywood Hungama
By Joginder Tuteja
, Mar 15, 2021 - 10:20 am IST
Roohi has managed to infuse some life back at theatres. The horror-comedy has turned out to be first Bollywood film to actually do decent business in its four day extended weekend run, what with Rs. 12.58 crores coming in. There was some kind of jump on Sunday with Rs. 3.85 crores coming in and that’s good news since no other film had seen an increase in footfalls on Sundays during the pandemic (though this used to be a norm till a year back).
There is a distance that the film needs to cover though and for that the collections would need to go beyond the weekend. The good thing is that there have been consistent footfalls for the first four days and that too when the reviews as well as a section of trade/industry wasn t really positive/supportive. If the film had to go down, it would have been at a very rapid pace as these are pandemic times and audiences could well have been dissuaded sooner than later. Howev