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Havas Media Group India prepares for cookieless future with Converged | Advertising

Havas India launches Converged to brace up for cookieless future

Mumbai: In light of the cookieless future and an increasing focus on data privacy, Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process.  This is a forward-thinking and active step towards preparing businesses for the future by optimising and allowing

Bigg Boss OTT to significantly impact overall digital revenues on Voot

At a time when film producers are tentatively considering direct-to-OTT releases, broadcaster Viacom18 boldly launched its biggest property – Bigg Boss- on its digital platform Voot with an impressive line of sponsors.

Havas Media Group announces elevations | Media

Havas Media Group announces elevations | Media
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