We go behind the scenes to find out what it takes to craft an award-winning entry
With The Drum Awards for 2021 in full swing, we speak to both current and former judges, as well as a multi-award winner, to get their advice on crafting the perfect entry.
It’s common knowledge that an awards entry must stand out from the crowd to succeed. Whether it’s with a punchy video or a compelling executive summary, the story of your campaign, product or platform needs to resonate with the jury. Hear from judges about their pet peeves and top tips and get answers about budgets, language, and additional assets.