After the first radio survey of 2021, Mumbrella's Brittney Rigby asks Nine Radio's Greg Byrnes whether Ben Fordham has hit his stride, what an AM decline in Melbourne means for Russel Howcroft and Ross Stevenson, and whether their extraordinarily high shares can realistically get any better from here.
Geez what is happening over at WSFM?
And how longs O’Connell been #1 for in Melbourne now? Starting to look untouchable.
Ex-SAer 11 Mar 2021 - 2:56 pm
Splitting up AM and FM makes even less sense in the Adelaide market. 5AA, Triple M and Mix are competing for the same audience particularly at breakfast and deal with the same advertisers.
Hkn
Boring results from Perth, I was expecting bigger changes….
Steve D - try again 11 Mar 2021 - 5:12 pm
…’And how longs (sic) O’Connell been #1 for in Melbourne now?’… Steve D – 11 Mar 2021 – 1:50 pm.
Wrong. Here’s the correct answer for #1 breakfast in Melbourne:
Melbourne Radio Ratings: Talk stations dip as Gold dominates FM
March 11, 2021 9:57
The Melbourne radio market appears to be returning to a state closer to that of pre-COVID listening, as AM talk stations lost share following a year where they took full advantage of Melbourne’s greater appetite for news content.
Nine Radio’s 3AW remains easily the #1 offering in Melbourne overall, but lost 3.3 percentage points in survey one of 2021 to finish with a 16.3% share of listening. ABC Melbourne also dipped to 6.7% (negative two points) in the overall ratings.
The move from talk to music was also reflected on 3AW’s #1 breakfast show with Ross Stevenson and Russell Howcroft, who lost share for the second successive survey. They still hold an impressive 22.2% share (-2.8 points).
Nine s talk radio stations are on a tear as Australians returning to work tune in for the latest news and current affairs.
3AW in Melbourne and 2GB in Sydney were both named the number one radio stations in their respective cities after recording their best GfK Survey 1 results in more than a decade.
2GB 873 won the categories of breakfast, mornings, evenings and weekends, boasting a 14.4 per cent audience share and winning the station its best Survey 1 result in a decade.
READ MORE:
Ben Fordham Live scooped an audience share of 18.1 per cent and recording its best-ever result.(2GB)
Retaining the breakfast crown was Ben Fordham Live, which scooped an audience share of 18.1 per cent and recording its best-ever result.
Radio Ratings: The battle for breakfast gets real in Survey 1 radiotoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radiotoday.com.au Daily Mail and Mail on Sunday newspapers.