Melbourne Radio Ratings: Talk stations dip as Gold dominates FM
March 11, 2021 9:57
The Melbourne radio market appears to be returning to a state closer to that of pre-COVID listening, as AM talk stations lost share following a year where they took full advantage of Melbourne’s greater appetite for news content.
Nine Radio’s 3AW remains easily the #1 offering in Melbourne overall, but lost 3.3 percentage points in survey one of 2021 to finish with a 16.3% share of listening. ABC Melbourne also dipped to 6.7% (negative two points) in the overall ratings.
The move from talk to music was also reflected on 3AW’s #1 breakfast show with Ross Stevenson and Russell Howcroft, who lost share for the second successive survey. They still hold an impressive 22.2% share (-2.8 points).