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DUBAI: OSN is expanding its Ramadan programming with premium, localized series targeted at Kuwaiti viewers, following an analysis of content trends and viewership patterns across the Middle East region. Building on data and research, including studies conducted last year, the network identified the Kuwaiti dialect and relevant social issues as the top criteria for its new programming, which includes Arabic dramas “Al-Namous,” “Al-Rouh Wa Al-Rayya” and “Bait Al-Thull.” “The connected household in Kuwait spends an average of 1,080 hours a year, equivalent to 45 days, consuming content through OSN,” said Rolla Karam, interim chief content officer at OSN. “Last year, audiences in Kuwait spent an average of 84 hours consuming content during Ramadan on the OSN Home proposition in addition to 16 hours on our streaming platform,” added Karam. “This year, we are expecting this number to rise by 45 percent across all our platforms.”

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