Packaging Contents: Dairy-free dessert range
Packaging Substrate / Materials: Paper Freaks of Nature Re-launches as Over The Spoon, with new brand by Robot Food Free-from pudding brand Freaks of Nature re-launches as Over The Spoon, a delicious dairy-free dessert range. The playful and inclusive brand, created by strategic branding agency Robot Food aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts. Tim Wild, Managing Director, Over The Spoon, says “Following over three years in market and a substantial amount of investment in the existing brand, the biggest challenge for us was acknowledging that we needed to re-invent ourselves to optimise our appeal to this fast changing consumer landscape. We took the leap and the consumer and retailer feedback has been fantastic. Along with a completely fresh brand identity, we have a whole new line-up of tastier products hitting the shelves. Our aim is to
Packaging Contents: Sports supplements, active foods
Packaging Substrate / Materials: Plastic, cardboard, metal
Printing Process: Digital print Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name. As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many.