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KUALA LUMPUR: Rhone Ma Holdings Bhd's 49%-owned subsidiary A2 Fresh Sdn Bhd has entered into a joint venture-cum-shareholders agreement with Kulim (Malaysia) Bhd to develop, operate and manage a potential dairy project.
Higher output: By end-2022, Rhone Ma aims to produce 120,000 litres of milk per month from the current output of 30,000 litres.
WHILE Malaysia has set its sights on achieving 100% fresh milk self-sufficiency by 2025, official statistics show that the country’s annual milk consumption has increasingly outstripped domestic production in recent years.
To put it into perspective, the deficit level for fresh milk has almost doubled from 13.3 million litres in 2014 to 26.1 million litres in 2020, according to data from the Veterinary Services Department.
The booming demand for fresh milk and dairy products is not exclusive to Malaysia alone and in fact, Asean is expected to be a key battleground for the industry over the next decade.