Google UK announces ad restrictions to help fight financial fraud online Josie Clarke © PA Wire (PA)
Google UK is to require financial services to verify their identity with the regulator before advertising on the platform as part of its efforts to fight online fraud.
The firm said the new requirement would take effect from September 6 and help prevent scammers from exploiting its platforms.
Advertisers must successfully complete the updated verification process by the time enforcement begins in order to show financial services ads to UK users.
Financial services advertisers will be required to demonstrate that they are authorised by the UK Financial Conduct Authority
Google tightens UK policy on financial ads after watchdog pressure over scams – TechCrunch
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Google to tighten ad rules in bid to clamp down on devastating scams - after pressure from City watchdog
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