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Google cracks down on scam adverts

Google cracks down on scam adverts The new measures are due to come into place from September 6 following pressure from the FCA 30 June 2021 • 12:05am Google will crack down on scam advertisements following pressure from the FCA, and require all financial services to verify their identity with the City’s regulator before promoting on the platform. The online giant said the new measures would come into place from September 6, while advertisers must prove their authorisation by the FCA (Financial Conduct Authority) beforehand. It comes after the City watchdog earlier this month warned it will take legal action against Google and social media firms if they continued to post advertisements for online financial scams. The FCA said it last year issued some 1,200 warnings online about fraudulent and fake adverts on Google and social media platforms.

Google promises to crack down on adverts for sham investment schemes

Firms will no longer be allowed to push financial products in the UK on Google unless they have been authorised by the FCA Google is to crack down on adverts for sham investment schemes after the problem was highlighted by the Daily Mail. As part of our Stamp Out Investment Fraud campaign, we exposed how crooks snare victims by pretending to be established firms.  In some cases they advertise on Google without proving who they are, to the alarm of regulators and companies that had their identities ‘cloned’. RELATED ARTICLES

Google UK announces ad restrictions to help fight financial fraud online

Google UK announces ad restrictions to help fight financial fraud online Josie Clarke © PA Wire (PA) Google UK is to require financial services to verify their identity with the regulator before advertising on the platform as part of its efforts to fight online fraud. The firm said the new requirement would take effect from September 6 and help prevent scammers from exploiting its platforms. Advertisers must successfully complete the updated verification process by the time enforcement begins in order to show financial services ads to UK users. Financial services advertisers will be required to demonstrate that they are authorised by the UK Financial Conduct Authority

Google tightens UK policy on financial ads after watchdog pressure over scams – TechCrunch

Google tightens UK policy on financial ads after watchdog pressure over scams – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

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