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Interim results: Covid-19 restrictions curtail sales of

Pies and fruit juice are popular staples in South Africa, providing a convenient meal on the go or tucked into children’s lunchboxes. They are also two of the largest product categories at RFG Holdings, the company previously called Rhodes Food Group.  So, the government’s perhaps irrational decision to ban the sale of hot food in supermarkets dented sales at RFG Holdings last year. This year, travel restrictions during the December holiday period had a similar effect, with fewer vehicles on the road and reduced sales of pies and baked goods in convenience stores and forecourts. Similarly, restrictions on entertainment and leisure activities during the summer holidays season, as well as the delayed start of the school year, resulted in a slowdown in juice sales. 

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