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D Errico s Market to open fourth location, in Sturbridge | Worcester Business Journal
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Rodrigo DeOliveira was 24 when he used a U.S. Small Business Administration loan to buy D’Errico’s Market on East Central Street from his now-late father in 2017.
Going into his fifth year running the market, which he’s worked at in various capacities since he was 14, the 74-year-old business has seen tremendous growth. Under his leadership, D’Errico’s expanded to a second location on Cambridge Street last summer, and plans are underway to open a third location in Leominster, as soon as June.
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“We’ve already also started scouting location four,” DeOliveira said.
At a time when small businesses have been under tremendous pressure to make ends meet, fielding a double-whammy of a coronavirus pandemic and the ever-ongoing expansion of large national retailers, D’Errico’s expansion is a feat that can’t be understated.
When the professionals who would become WBJ’s 2021 Business Leaders of the Year started their years anew in January 2020, they could have had no idea the past 15 months would end up like they did. Yet, each of them in their own way, found a path for their organizations to thrive.
In a year where every person and business struggled in some way, leadership often just meant survival. But the four individuals and one nonprofit WBJ is honoring as the Business Leaders of the Year went far beyond that, becoming shining examples not only for their companies, but for the entire Central Massachusetts business community.
As long as current plans stay on track, D’Errico’s Market in Worcester will expand out of Worcester and into Leominster this summer, Owner Rodrigo DeOliveira said on Thursday.
DeOliveira identified himself as the Paxton resident who purchased the shopping plaza at 1123 Central St. in Leominster last August, for just under $2.4 million. The plaza, where the third D’Errico’s will set up shop, also includes a Dippin Donuts, hair salon Cosmetic Experiences and day spa The Claw Shop.
“We re doing everything we can to expand,” DeOliveira said. “We feel the brand warrants more than one location and we re . happy and very, very humbled that during this pandemic, we re able to thrive.”
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