For this segment and indeed the Nigerian economy as a whole, the effect of the global pandemic and the accompanied lockdown has resulted in an unprecedented economic tailspin, which has further affected businesses, consumer spending, jobs and livelihoods. With this in mind, MTN initiated The Revv Programme, an initiative aimed at addressing the critical needs of MSMEs. After a series of 11 impactful masterclasses facilitated by industry experts across major sectors, 200 MSMEs have been selected to be a part of MTN’s accelerator programme,
Y’ello 200. The
Y’ello 200 consists of micro, small and medium-sized businesses cut across different sectors all over the country. The
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MTN Nigeria has selected 200 Micro, Small and Medium Enterprises (MSMEs) across Nigeria to benefit from an accelerator programme, Yâello 200, in continuation of The Revv Programme.
The initiative was launched to address the critical needs of MSMEs as well as to mitigate against the effects of COVID-19 on their businesses.
Adopting a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives, the programme also seeks to address issues in the areas of re-igniting the economy by driving digital inclusion for SMEs.
To further this cause, 200 top-performing MSMEs have been selected from participants in The Revv Masterclasses to undergo further upskilling.