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How Do You Make a Moncler Collection?
Sergio Zambon, the latest 2 Moncler 1952 men s designer, has a good idea Moncler
Moncler doesn t just make cool puffer jackets – but you knew that already. In addition to those (of which there are many), the Grenoble-born skiwear brand is a fashion brand proper, with Moncler branching out into directional, just-the-right-amount-of-mad Big Look menswear in recent times. A large part of that push came in 2018, when part-owner Mr Remo Ruffini – an Italian businessman who echoes the Milanese magnates of yore with his neat, swept back hair and neat, marble-slick suits – launched the Moncler Genius project. Its intention was, and is, to showcase the best design talent that can make a new Moncler of the old Moncler. The brand s long and winding history is used to full effect. Nods to the archives become the next new Moncler moment. It s a sound example of brand
What s Next for Streetwear s Biggest Brands | BoF Professional, News & Analysis
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Moncler cible les jeunes et les Chinois, et parie sur l ère post-Covid-19
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MILAN (Reuters) - Luxury puffer jacket maker Moncler is betting heavily on younger consumers and the Chinese market to help sales bounce back from the coronavirus crisis, its boss told Reuters, seeing scope for a recovery from the second half of 2021.
Makers of luxury handbags, clothes and jewellery have been hit hard as the global health emergency has shut stores, shrunk demand and exposed the industry s reliance on Chinese tourists.
With a new wave of restrictions in much of the western world in the run-up to the holiday season and uncertainty over the timing of a recovery, luxury companies are being forced to find new ways to lure shoppers, including making more use of social media to live stream collections as well as sell products.
Moncler CEO sees scope for recovery in second half of 2021
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