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How Do You Make a Moncler Collection?
Sergio Zambon, the latest 2 Moncler 1952 men's designer, has a good idea
Moncler
Moncler doesn't just make cool puffer jackets – but you knew that already. In addition to those (of which there are many), the Grenoble-born skiwear brand is a fashion brand proper, with Moncler branching out into directional, just-the-right-amount-of-mad Big Look menswear in recent times. A large part of that push came in 2018, when part-owner Mr Remo Ruffini – an Italian businessman who echoes the Milanese magnates of yore with his neat, swept back hair and neat, marble-slick suits – launched the Moncler Genius project. Its intention was, and is, to showcase the best design talent that can make a new Moncler of the old Moncler. The brand's long and winding history is used to full effect. Nods to the archives become the next new Moncler moment. It's a sound example of brand shapeshifting that doesn't forget itself, its roots, or who it's ultimately for. That's you, BTW.