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Creating Ecosystems to Transform Customer Experience

Creating Ecosystems to Transform Customer Experience
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Renee richardson goslineFinancial servicesSloan school of managementPrincipal research scientistRichardson goslineSenior lecturerDigital economyGlobal headரெனீ ரிச்சர்ட்சன் கோஸ்லினேநிதி சேவைகள்ஸ்லோன் பள்ளி ஆஃப் மேலாண்மைப்ரிந்ஸிபல் ஆராய்ச்சி விஞ்ஞானிரிச்சர்ட்சன் கோஸ்லினேமூத்தவர் விரிவுரையாளர்டிஜிட்டல் பொருளாதாரம்உலகளாவிய தலை

Tech giants in brewing battle over tracking, ads

© Getty Silicon Valley giants are drawing battle lines over personal data collection practices and targeted ads as the threat of regulation looms. As Apple presses ahead with plans to give users greater control over their privacy, companies like Facebook and Google have aligned themselves over the latter s more measured approach to scaling back tracking features. In what was billed as the latest step toward data privacy, Google announced this week that it would not replace its tracking features used for personalized ads once it phases out its existing method. ADVERTISEMENT That move came after Apple drew Facebook s ire with its own anticipated anti-tracking feature, which could significantly affect the social media giant s revenue given its reliance on targeted ads.

Nicholass economidesVasant dharJesse lehrichRenee richardson goslineSloan schoolYork universitySilicon valleyNew yorkBig techApp tracking transparencyFederated learningGoogle chromeNew york universityAccountable techTech giantsSocial media regulations