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PR News | Accounts in Transit: Peppercomm Cements Ties with Dole Sunshine
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The Chief Marketing Officers to Watch in 2021
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Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising
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linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6
Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 next year hopefully in person.
CAPTURING THE SILVER GENERATION
Posted at 11.36 am As we see our demographic shift, we’re also seeing that the [silver] generation of users may be a bit different from the typical users that we serve. Our push into Shopee Premium would be able to bring in more branded products, and our push into Shopee Mall to get more brands to come into the platform is also a testament to that. These users are less price-sensitive, but they want to say: ‘I want to be
February 16 2021, 10:47 am | BY Ricki Green | 1 Comment
London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow young creative talent.
Industry leading coaches from Australia include Dave Bowman, APAC creative chief at Google PI; Adrian Bosich, managing partner and creative founder of AIRBAG; Elle Bullen, creative partner and co-founder at SDWM, Melbourne; Emma Daines, founder, CEO and executive producer at Fin Design & Effects, Sydney; Ben Lilley, creative chairman of McCann Australia; Adrian Mills, lead partner, creative brand advertising at Deloitte, Melbourne; Ralph van Dijk, founder and executive creative director at Eardrum, Sydney and Aussie expats Matt Eastwood, global chief creative officer at McCann Health, New York and John Mescall, global ECD and global Creative Council president at McCann Worldgroup.