RedSeer appoints new partner Shitiz Bansal to build digital services adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Oye bubbly: voice of youth or open happiness?
Share Via:
For many consumers globally, and especially in India â the bubbles are now uncool, says our guest author.
Let me start with a confession. I have been an ardent admirer of Pepsi since my youth. I deeply connected with what the brand stood for even as I was, perhaps, only an irregular consumer of the soft drink category. (In fact, in India, the love for this brand has always far exceeded its actual consumption.)
As âThe Next Generationâ brand, Pepsi stood for a youthful spirit of challenging the status quo towards progress and growth. It was a change agent.
Share Via:
The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that itâs changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report. Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET.
Is Maggi s 2 minute proposition sandwiched between Saffola s 5 minutes and Wai Wai s 0 minutes ?
Share Via:
While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi s 2.
Apart from the taste factor, Nestle markets its flagship noodles brand Maggi with the proposition that it can be prepared in two minutes. Maggiâs fairly older rival Wai Wai, the noodles brand from Nepal-based CG Foods, sells itself on the back of the proposition that it can be eaten straight out of the pack, without cooking, effectively lowering the preparation time to zero minutes.