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Adidas, the German sportswear giant, says it has started looking at whether to keep its Reebok brand or sell it.
The company said it had made no firm decisions yet about Reebok, which is mainly focused on the US market.
Adidas said it would make the announcement on its future in March.
It paid $3.8bn (£2.85bn) for Reebok in 2006 and a number of names have emerged as potential buyers, including the private equity firm Permira and Timberland brand owner, VF Corp.
Permira owns the Dr Martens footwear company.
Adidas said the possible sale was part of the development of its new five-year strategy.