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Reborn Kao: Japanese cosmetics giant unveils mid-term plan for 2025 with sustainability focus Japan’s Kao Corporation has unveiled its mid-term plan 2025 (K25) for 2021 to 2025, with a focus on sustainability and announced its plans to launch “Another Kao” and “Reborn Kao”.
Kao is the parent company of cosmetic and personal care brands including Biore, Molton Brown, Liese, Laurier, and Magiclean.
There were three K25 objectives presented; namely becoming a sustainable company, building robust business through investment (“Another Kao” and “Reborn Kao”) and lastly, maximising the potential of its employees.
At the announcement, Yoshihiro Hasebe, senior managing executive officer at Kao Corporation explained “Another Kao” tapped on its existing technology to develop new products to solve peoples’ needs while “Reborn Kao” focuses on enhancing and expanding the current Kao business.