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The Story of an African Startup that Made it Big

iAfrica 49 mins ago 1 min read Share with your network! Founded in 2013 by Justin Drennan, Ryan Drennan, and Terence Murphy, Parcelninja is an e-commerce enabler that offers South African online shops an affordable outsourcing solution for all their fulfilment needs. The startup’s platform integrates with most existing e-commerce engines, offering smart product warehousing, picking and packing, courier optimisation, and real-time reporting. Disrupt Africa reported in February it had been acquired by Imperial, a provider of logistics and market access solutions. The JSE-listed company said Parcelninja was a logical fit for Imperial and would help the company strengthen its digital offerings. Speaking to the latest edition of Disrupt Podcast, Justin Drennan, who has a strong track record in the South African e-commerce space, said Parcelninja had sold 60 per cent of its busines

The interesting story behind the Parcelninja deal

Big South African ecommerce deal with Imperial buying Parcelninja

Imperial acquires ParcelNinja in major South African e-commerce deal

Imperial acquires ParcelNinja in major South African e-commerce deal Subscribe In a shareholder statement published on Tuesday (23 February), Imperial said that the deal took effect from 1 February 2021. “Enabled with leading software, processes and people capabilities in South Africa, ParcelNinja provides fulfilment in both B2C and B2B channels including the informal market, supported by the management and optimisation of courier parcel deliveries,” Imperial said. “This acquisition supports Imperial’s strategic ambitions to accelerate our digital capabilities and expand our logistics and market access services into last mile distribution, e-commerce fulfilment, footprint and scale in Africa, while ensuring local relevance for our clients and principals.”

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